ADM Show 2021


Client ︎︎︎ NTU
Year ︎︎︎ 2021
Service ︎︎︎ Identity, Digital, Exhibition, Wayfinding

The ADM Show 2021 is an annual exhibition showcase that brings together works of the final year students from the School of Art, Design and Media, NTU. Titled “In New Light”, the theme acts as a message of hope, of looking through new lenses and adapting to new ways of seeing.

At the centre of the visual identity is a custom typeface, FLUORO, inspired by the fluorescent tube, a reliable, everyday light source. Often thought of in a purely utilitarian sense, we saw beauty in its form and modularity.

Keeping strict geometry and proportion, FLUORO was structurally built from the form and counterform of the fluorescent tube. Two different weights allow this display typeface freedom in layout and composition. FLUORO's heavier weight allows it to be used as containers that showcase and highlight information, whilst its thinner weight adds texture and maintains compositional interest.

Yellow was chosen to represent the youthful nature of the graduating cohort, whilst metallic pantone supports, reflects and enhances the luminous quality of light.