Abstraction – The Idea of Freedom

Abstraction — The Idea of Freedom is an independently organised concert featuring new music for cello and piano. A multi-format print collateral was developed for this event. Designed to be a folded poster, it serves as a brochure which details the programme for the evening when folded. Unfolding it reveals the programme notes and the branding visual for the event.

The design of the key visual takes cues from synaesthesia and the multiplicity of sensations one can have from experiencing music.