𝔰𝔬𝔯𝔱 ➸ (all) (identity)
(social media) (publication)
selected clients
Asian Civilisations MuseumAsian Film Archive
BandLab Sounds
Centre for Strategic Futures
Centre 42
DesignSingapore Council
Esplanade Singapore
Goethe-Institut Singapore
Lasalle College of the Arts
Land Transport Authority
Ministry of Manpower
Nanyang Technological University
National Gallery Singapore
National Parks Board
National University Singapore
Scape Singapore
Singapore Art Museum
Singapore International Film Festival
Singapore Heritage Society
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about us ➸
𓃗 contact us
hello@crop.sg
Client
Asian Film Archive
Year
2020
Friends of AFA is a membership program by the Asian Film Archive to support its film programmes, for which we developed a visual identity spanning print and digital assets. The logotype combines a bold sans serif with a curved serif, intertwining the word “of” to symbolically connect audience and archive. Three accompanying graphical symbols represent the membership tiers: Explorer, Advocate, and Friend.