Leap of Faith

Client ︎︎︎ Art Outreach Singapore
Year ︎︎︎ 2021
Service ︎︎︎ Identity, Animation

The IMPART Collectors’ Show is a yearly event held in conjunction with Singapore Art Week, presenting a selection of local and regional art collectors. The collectors share their thoughts about art and acquiring art whilst offering viewing access to their private collections.

The 4th edition of the IMPART Collectors’ Show 2021 titled Leap of Faith is presented both as an exhibition and a series of videos that can be viewed online from the comfort of one’s home.

We are responsible for the show’s identity which comprises of a wordmark and animation. The result is a slender typeface in italics to suggest the posture one assumes when one is about to take a leap forward.