![](https://freight.cargo.site/t/original/i/18ee4f971e9cf096ad0b880902aa05efa427436b8e4d9a6a0d3a53b6649936a9/Skala.jpg)
Skala
Client ︎︎︎ Skala
Year ︎︎︎ 2020
Service ︎︎︎ Logo design
SKALA is a music company helmed by Rosmainy Buang, a practitioner of gamelan music (Javanese, Sundanese and Balinese gamelan). The name SKALA has multiple meanings, amongst them, it can refer to a musical scale (skala musik), a ladder (σκάλα), or the tangible, sensorial, world of aesthetics (sekala).
We conceptualised SKALA as a metaphorical ladder, a journey and process of attempting to achieve rasa in music. To illustrate this, we developed a logo which modifies the central letter A into an abstraction of an upward pointing ladder. It also visually references the keys of metallophones or bamboo instruments found throughout different gamelan ensembles.
We conceptualised SKALA as a metaphorical ladder, a journey and process of attempting to achieve rasa in music. To illustrate this, we developed a logo which modifies the central letter A into an abstraction of an upward pointing ladder. It also visually references the keys of metallophones or bamboo instruments found throughout different gamelan ensembles.
![](https://freight.cargo.site/t/original/i/586be2fa6a098a1d5c960c11d73d4f277227a8ec2f9359d418d90ce0b73e61c9/Skala_Page_12.jpg)
![](https://freight.cargo.site/t/original/i/58f4bee902349bc63846fc417c7b00a222ddfe4a0e37af8e53f74f6440ab4725/Skala-Logo_Green.jpg)