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🅢🅞🅡🅣 (all) (identity)
(social media) (publication)



selected clients

Asian Civilisations Museum
Asian Film Archive
BandLab Sounds
Centre for Strategic Futures
Centre 42
DesignSingapore Council
Esplanade Singapore
Goethe-Institut Singapore
Lasalle College of the Arts
Land Transport Authority Singapore
Ministry of Manpower
Nanyang Technological University
National Gallery Singapore
National Parks Board
National University Singapore
Scape Singapore
Singapore Art Museum
Singapore International Film Festival
Singapore Heritage Society

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Too Young To Die: Giving New Lease of Life to Singapore’s Modernist Icons
Project
Too Young To Die: Giving New Lease of Life to Singapore’s Modernist Icons
Client
Singapore Heritage Society
Year
2018
Too Young to Die is a three-dimensional exhibition examining Singapore modernist icons—People’s Park Complex, Pearl Bank Apartments, and Golden Mile Complex—facing demolition threats. We developed the visual identity, exhibition design, and printed collateral, drawing from brutalist architecture with a single-weight typeface and modular letterforms reflecting Metabolist design. Grey concrete tones, receding feature walls, and restrained yellow highlights shape the space, while the publication uses black-only typesetting to echo brutalism’s functional, monochromatic aesthetic.

𓃗 contact us

hello@crop.sg

(c)crop 2026 (❍ᴥ❍)
Client
Singapore Heritage Society
Year
2018
Too Young to Die is a three-dimensional exhibition examining Singapore modernist icons—People’s Park Complex, Pearl Bank Apartments, and Golden Mile Complex—facing demolition threats. We developed the visual identity, exhibition design, and printed collateral, drawing from brutalist architecture with a single-weight typeface and modular letterforms reflecting Metabolist design. Grey concrete tones, receding feature walls, and restrained yellow highlights shape the space, while the publication uses black-only typesetting to echo brutalism’s functional, monochromatic aesthetic.